Kot V. G. The factors of satisfaction by professional activity of workers of advertising sphere

The problem of influence of satisfaction is reflected by professional activity on professional self-realization of workers of advertisement sphere. One of important aspects of personality feel in professional activity there is experiencing of subjective satisfaction from work, profession, collective, command, mikrogrups, terms of activity and etc. From point of psychological prosperity satisfaction is desired.

On the basis of variation and factor analysis were presented data about satisfaction of advertisers work, physical working conditions, length of the working day, a possible promotion, possibilities of professional studies, with the aim of deep study of correlation of the marked aspects.

It was determined that one of the specifics of advertising activities is the presence and availability to employee perceptions of monetary valuation of each operation, each type of work. At the same time, from the first day, the worker realizes that he personally can make a greater contribution to the profitability that are very motivating. The payment system is constructed so that it grows with experience and contributes to the profitability of the joint of professional self-realization of workers of advertising sphere.

Generalized analysis summarizing men define: male advertisers are motivational priority — salaries and growth. In individual women, there is a struggle between the reduction assessment organizations and attractive premium, which prevails in the internal.

In the perspective of system approach to identify and highlight other psychological factors of professional self employees in the advertising business. Identify common patterns and individual personality correlates of professional self-realization of workers of advertising sphere.