ISSUES 3(32) 2017Download the issue in full (PDF) Content Halyna Bevz. The personal and social context of occupation by future psychologists Olga Bokovets. Basic paradigmatic position of research of the structuralorganization of innovative potential of a personality Olena Bondarchuk. Socio-psychological problems and mechanisms of brand communication in the sphereof educational services Volodymyr Ivkin. Organizational culture of secondary educational institutions: staff’s’ assessment of real and desirable types of culture Tеtiana Galtseva. Psycho-pedagogical model for raising of the level of graduate school teacher's academic self-efficacy Tetyana Dzyuba. Virtual aggression as a result of the іnternet-dependent behavior of teenagers Ludmila Krupelnytska, Oksana Shportun. Ability to generation of humor: relations emotional, nonverbal intelligence and personality factors in mental disorders Oleksandr Sannikov. From decision-making style to the style characteristics of personality: genesis of ideas Yana Sukhenko. Psychological selection of future psychologists at entering higher educational institution Nataliya Perehonchuk, Tetiana Сhumak. About the problem of socio-psychological reabilitation for militants under the conditions of antiterroristic operation